The BMW 327 was the German manufacturers foray into the production of more up-market sports cars that offered agreeable performance, elegant styling, and comfort. It shares much of the drivetrain with the 326 sedan, and some styling cues are shared with the more well-known 328 two-seaters. The mid-size 327 arrived in 1937, one year after the motorsports-oriented 328 which was, in essence, a racing car for the road. The 327, however, was tailor-made for a different kind of customer. Be it in coupe or cabriolet guise, this car was a tourer in the true sense of the term, one that could withstand long journeys and offer seating for 4 adults. It proved to be a popular car back in the interwar period with over with over 1,300 units being built in the Eisenach plant until 1941. The production of the 327 resumed at the same plant after the war but under Soviet rule. Those cars later became known as EMWs (Eisenach Motor Works). The 327 signaled that BMW had reached maturity barely a decade after the former aeronautical engine builder turned its attention to cars.
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