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Aston Martin DBS Superleggera On Her Majestys Secret Service Edition

By (Kirby)
Just as the roots run deep in the James Bond-Aston Martin relationship, so too is the crossover marketing potential between the two. For as long as 007 is mentioned, Aston Martin is never too far behind. Weve seen the fruits that have sprouted from this relationship over the years. Now, we can add one more to the basket in the form of a new special edition Aston Martin, called the DBS Superleggera On Her Majestys Secret Service Edition. Excuse the obscenely long name of the SE since it pays tribute to the sixth James Bond movie of the same name. It just so happens that On Her Majestys Secret Service the first Bond movie that didnt star Sean Connery is celebrating its 50th anniversary this year, and what better way to commemorate that milestone than by rolling out a 50-piece unit thats inspired by the Aston that starred in the movie, the 1969 Aston Martin DBS. Unfortunately, the Aston Martin DBS Superleggera On Her Majestys Secret Service Edition is only available in the U.K. Each model carries a starting price of 300,007.00, with first deliveries to starting the fourth quarter of this year. In case youre wondering, Aston did add the 7 for gimmicks sake. The total price converts to almost $380,000 based on current exchange rates.


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